The New Perfume Brand SIX7 – Hi, perfume fellows! Today we’re talking about something exciting — a new perfume brand that really caught my attention with its unique and fascinating concept. I’ve been preparing a lot for this post because there’s so much meaningful information behind the brand. I’ll try to explain everything in the simplest way possible, with real-life examples and explanations that feel easy to follow.
Trust me, this new perfume brand SIX7 is worth your attention — it’s not just about smelling good. Each scent is like a little secret weapon for personal branding, emotional influence, and even subconscious communication. Pick the right one, and suddenly you may feel more confident, handle situations with ease, and influence people — sometimes without them even realizing it.
Frequently Asked Questions About the New Perfume Brand SIX7
What does the “7” in the new perfume brand SIX7 mean?
The “7” stands for the seven parts of memory and the seven main emotions. SIX7 uses Olfactory NeuroDesign™ to make fragrances that leave a lasting mark on your feelings and identity. It also represents spiritual fullness, blessing, and perfection.
What is the Memory Imprint Guarantee?
Every bottle is guaranteed. If your perfume doesn’t bring back memories as promised, you can contact the Support Team within 30 days for a full refund. They stand behind their products.
Why is SIX7 a niche luxury brand?
They focus on quality, not quantity: small production runs, medical-grade oils, hand-filling, artisan design, and careful distribution to keep each fragrance rare and special.
Where are SIX7 fragrances made?
They are designed in the USA and France and hand-filled in small batches at Singapore factory, using ingredients from around the world — including Grasse, Tuscany, and the Aegean coast.
How does SIX7 make fragrances feel so personal?
Every fragrance is designed using Olfactory NeuroDesign™, which selects molecules that may influence emotions, memory, and attraction. This makes each scent feel uniquely tuned to the wearer.
Can others notice the effects of my fragrance?
Yes. While the wearer experiences the scent continuously, people around them may notice subtle effects — like attraction, comfort, or a stronger memory of you — depending on the fragrance formula.
Are the fragrances from the new perfume brand SIX7 suitable for everyday wear?
Absolutely. Each scent is designed to be long-lasting, luxurious, and wearable, whether for daily life, important meetings, or special occasions.
What makes SIX7 different from other luxury brands?
The new perfume brand SIX7 combines science and luxury. Instead of just smelling nice, fragrances are engineered to influence emotion, memory, and social perception — creating a personal and emotional experience unlike any other perfume.
Meet the New Perfume Brand SIX7 — Beyond Perfume, a New Approach to Scent & Identity
Firstly, I want to share that behind the SIX7 brand lies serious science. The founder, Dr. John Zannis, studied Human Biology at Stanford University and earned his M.D. from the University of Cincinnati College of Medicine. His career combines biology, surgery, and aesthetics—especially cosmetic breast surgery—and he is certified by the American Board of Plastic Surgery.
You can feel the professionalism and vision he brings to his work, creating a special connection that inspires trust.
And this is important, because the new perfume brand SIX7 doesn’t just offer a fragrance to wear—it offers the new Olfactory NeuroDesign™ luxury experience: a specially designed scent tailored to your personality and the situations you want to handle.
I’ll explain more later in the post. Stay tuned—there’s so much more to discover!
What is Olafctory Neurodesign™?
- Scent designed at the molecular level to awaken deep emotional responses. When we smell something, those tiny molecules go straight to the part of our brain that handles feelings. That’s why a scent can bring up strong emotions or even long-lasting memories.
- Using this idea, SIX7’s Olfactory NeuroDesign™ mixes fragrance molecules for specific effects. Some are meant to boost confidence, some to increase social attraction, and some to leave an emotional mark.
The brand says this allows them to create a new kind of fragrance: not just something that smells nice, but something that can actually shape how people see you—your own “olfactory identity.
This goes far beyond the usual perfume brand — the new perfume brand SIX7 positions itself as part of a new wave of fragrance houses blending science, psychology, and perfumery.
And one more thing before we see how the magic happens — I want to let you know that the brand works using serious research and relies on many publications in authoritative journals and magazines. You can find all the details on their website.
How SIX7 Fragrances Work: The Science of Olfactory NeuroDesign™ and Its Emotional Power
SIX7 isn’t just another perfume brand. The idea behind it is bold — almost scientific. It’s about using scent not just to smell amazing, but to shape your feelings, your memories, and even your identity. That’s the magic of Olfactory NeuroDesign™: molecules picked to influence your emotions and the way you connect with the people around you.
The molecules primarily affect the person wearing the fragrance, but they may also influence the people around them when those people smell the scent.
But — they affect these two groups in different ways.
The New Perfume Brand SIX7 – How the molecules impact the wearer
SIX7’s Olfactory Neurodesign™ is built on the idea that fragrance may directly influence the wearer’s emotional and psychological state because scent reaches the limbic system (the brain’s emotional center) without passing through the conscious filter.
This means:
✔ The wearer may feel:
- more confident
- more relaxed
- more dominant
- more flirtatious
- more socially open
- more emotionally grounded
- or more pleasure/craving (Reward Circuit™)
Because the wearer is inhaling the scent continuously, the fragrance molecules may sustain their limbic and dopaminergic activation over time. This effect is internal — psychological and emotional.
How the molecules may impact other people around the wearer
When someone else smells your perfume, the same olfactory pathways may activate in their brain.
So people around you may experience:
✔ Increased attraction
If the formula uses molecules like Hedione, known to activate hypothalamus regions associated with social/mating behavior.
✔ Perceived dominance or power
Resinous, smoky, deep materials (oud, vetiverol) may activate associative pathways tied to authority and presence.
✔Emotional warmth or comfort
Sweet, creamy, gourmand notes may engage reward and dopamine loops, making the scent feel indulgent or comforting.
✔ Stronger memories of you
Because scent connects directly to memory systems (hippocampus + amygdala), the people around you may encode stronger, more emotional memories of the wearer.
The New Perfume Brand SIX7 – How Fragrance Molecules Affect Emotion
Memory – When you smell something during an emotional moment, your brain reacts fast. The amygdala — the part that handles feelings — sends a strong signal to the hippocampus, which stores memories. This makes the memory stick much more deeply. Warm musks and rich floral notes work especially well here because they last a long time in the air and have complex “emotional signatures” that the brain holds onto easily.
Attraction – The hypothalamus is the part of the brain that reacts to natural “chemical signals” linked to attraction. Some fragrance ingredients — like Hedione have been shown in studies to activate this area of the brain, especially in women. This is why Hedione is often used in perfumes meant to boost social attraction and create a natural sense of chemistry between people.
Power Projection – The brain reads certain scent cues as signals of strength or confidence. This happens through the part of the brain linked to decision-making and social power. Deep, smoky notes like oud and vetiver can stimulate these pathways. Because of this, they often create an aura of confidence, capability, and authority around the person wearing them.
Reward Amplification – Sweet, cozy smells — like vanilla, caramel, and hazelnut — hit the brain’s dopamine reward system. They activate areas that make us feel pleasure and want more. That’s why these scents can make you crave, enjoy, and keep coming back for more.
How the New Perfume Brand SIX7 Designs Its Scents at the Molecular Level
SIX7 designs its scents at the molecular level using proprietary “codes” that target specific emotional and psychological responses. Code One: Memory Lock™ helps fragrances leave a lasting impression by engaging the brain’s memory centers. Code Two: Attraction Bias™ and Code Three: Sympathetic Drive™ enhance social chemistry, confidence, and authority, while Code Four: Reward Circuit™ activates pleasure and indulgence through dopamine-driven responses. By carefully combining these molecules, SIX7 creates perfumes that are not just scents, but experiences that influence mood, attraction, and memory.
1. Code One: Memory Lock™
Goal: To leave a lasting emotional mark.
Formula:
- Calabrian Bergamot
- Bulgarian Rose
- Iris Concrete
- Ambergris Accord
- Upcycled Oakwood
How it works: It wakes up the part of your brain that links feelings and memory, helping smells stick in your mind and be remembered for a long time.
2. Code Two: Attraction Bias™
Goal: Make people feel more drawn to you.
Formula:
- Hedione
- Jasmine Sambac
- Pink Peppercorn
- Green Mandarin
- Cashmeran
How it works: Boosts natural attraction and social chemistry.
3. Code Three: Sympathetic Drive™
Goal: Boost focus and energize your body
Formula:
- Grapefruit
- Bergamot
- Ginger
- Vetiver
- Amberwoods
- Musks
How it works: Boost confidence and power, helping you project authority without saying a word.
4. Code Four: Reward Circuit™
Goal: Make you feel pleasure, indulgence, and desire more.
Formula:
- Madagascar Vanilla
- Salted Caramel Accord
- Hazelnut
- Tonka Bean
- Crystallized Sugar Molecule
How it works: Triggers dopamine-driven pleasure and keeps you coming back for more.
How you might feel wearing different types of SIX7 scents
Light / Soft / Airy — like SIX7 Aura 6
Core Code 1: Memory Lock™
This kind of scent feels like a breath of calm and clarity — airy, gentle, subtle. SIX7 describes Aura 6 as “fresh, luminous, airy.
The light molecular profile aims to trigger soft emotional signals: warmth, comfort, optimism, approachability. SIX7’s “Memory Lock™” and lighter molecular codes are designed to create emotional impressions, subtle familiarity, and pleasant memories.
Fragrance Notes: Calabrian Bergamot, White Tea Infusion, Clary Sage, French Lavender, Creamy Sandalwood, Soft White Musk
Wearing it, you might feel: clear-headed, relaxed, full of fresh energy — like your whole mood just lifted. People may notice your calm, elegant, friendly aura — the kind of presence they remember.
Mysterious / Sensual / Oud — like SIX7 Aura 7
Core Code 2: Attraction Bias™
This kind of scent moves with a slow, magnetic pull — dark, charged, and intoxicating. Aura 7 feels like energy in motion: bold, smoldering, and impossible to forget.
The deeper molecular profile is designed to trigger powerful emotional signals: confidence, desire, intensity. With SIX7’s Attraction Bias™, it boosts social attraction and creates chemistry between people — a scent built for presence and quiet seduction.
Fragrance Notes: Fresh Sage, Ginger Root, Williams Pear, Secret Spirit (Cognac Accord), Oud Wood, Smoky Leather Accord
Wearing it, you might feel unstoppable and magnetic. People around you may sense mystery, depth, and feel naturally pulled toward you.
Flirtatious / Addictive / Effortlessly Indulgent — SIX7 Glazed
Code Four: Reward Circuit™
This kind of scent is a mood that melts right onto your skin. Sweet, bright, and playfully tempting, it’s the fragrance equivalent of leaning in closer just to see someone blush.
At the heart of Glazed lies Code Four: Reward Circuit™ — the dopamine-sparking engine behind that “I need more of this” feeling. These molecules slip deeper into emotional territory, where presence thickens and desire sharpens.
Fragrance Notes: Juicy Lychee, Bergamot, Sweet Raspberry, Vanilla Bean, Burnt Caramel, Marshmallow, Tonka Bean, Soft Musk
Glazed knows exactly what it’s doing. It’s the aura of someone who knows they’re being watched… and enjoys it. That soft dominance. Glazed is flirtation you can wear. Addiction you can smell.
What Does SIX7 Offer — Fragrances & Collections
On their site, the new perfume brand SIX7 lists a variety of perfumes (and related products) — many designed to be unisex. Some of the standout fragrance offerings:
- Aura 6 Eau de Parfum — Soft · Ethereal · Magnetic
- Aura 7 Eau de Parfum — Mysterious · Sensual · Oud
- Glazed Eau de Parfum — Flirtatious · Addictive · Effortlessly Indulgent
- Limited Edition — Eight Way Eau de Parfum — Fresh · Invigorating · Powerful
- Other products — candles, mini bottles, gift sets.
- They also offer a Discovery Set (samples/mini bottles), ideal for testing scents before committing.
The New Perfume Brand SIX7 – Your Individual Luxury Journey: Client Neurodesign Process
The new perfume brand SIX7 has a private, custom client system that’s built to create fragrances perfectly tuned to your brain and emotions:
Neurodesign Consultation – Understanding the client’s emotional and social goals to guide the fragrance strategy.
Identity Profiling – Mapping social objectives and desired emotional resonance for a fully tailored scent experience.
Molecular Composition and Trials – Crafting and testing fragrance molecules to align with the client’s neural and emotional profile.
Client Neurofeedback Integration – Collecting the client’s real-time sensory and emotional responses to fine-tune the formula.
Formula Finalization and Registration – Locking in a unique, one-of-a-kind scent officially registered for the client.
This interactive feedback loop ensures that each formula is uniquely aligned to the client’s neural, emotional, and social profile, producing a fragrance that is truly personal and entirely one-of-a-kind.
From what I see, this offer is truly exceptional. They don’t just present a perfume — they provide a way to improve yourself, and in the most pleasurable way imaginable. Just one clever, luxurious approach. It’s like having your very own perfume psychologist guiding the experience. I absolutely love the concept.
And it’s not just for individual clients — The new perfume brand SIX7 also offers exclusive luxury experiences for institutional partners, including private aviation, hospitality, and elite clubs, bringing the same level of personalization and indulgence to these premium environments.
Rating: 5.0 / 5
The Fragrance Future
SIX7’s Olfactory NeuroDesign™ is an exciting step forward in fragrance. Remember when I asked if the brand is stepping into the future with neurobiological engineering? Well, now we might have our answer. This isn’t just about making a perfume — it’s about mapping molecules to the brain to influence memory, attraction, confidence, and desire. It’s art, science, luxury, and human behavior all wrapped into one.
People don’t just get a fragrance — they get an emotional experience, carefully designed to shape how others notice and remember them. For individuals, it’s a way to shape how they’re perceived in important social and professional moments.
Fragrance isn’t just a luxury anymore; it’s a way to speak without words. Your scent becomes part of who you are, leaving an impression long after people see you.
A Little Surprise: My First Step Into the SIX7 Experience
And I saved a little surprise for the end — the brand sent me one of their perfumes to try and be part of this journey. I’ve prepared a full post sharing what I think, feel, and discover, because I’ve made my own experiments too 🙂 I can’t wait to reveal all the little details, the emotions, and the surprises that came with wearing it. Trust me, it’s not just a fragrance — it’s an experience. Stay tuned — you won’t want to miss this!
Disclaimer
The emotional and behavioral effects described for SIX7 fragrances are based on established principles of scent–brain interaction and the brand’s Olfactory Neurodesign™ approach. While certain fragrance molecules are known to influence mood, memory, and perception, individual responses vary according to biology, environment, and personal sensitivity. These descriptions reflect the intended sensory design of each formula and should not be interpreted as guaranteed psychological or interpersonal outcomes.
Fragrance is always a personal journey. You’re the final chapter in the story. Try it yourself and tell us how it works for you — what it shifts, what it awakens, and what it brings out when it melts into your skin.
Meet the Author
Written by Yana – perfume lover, storyteller, and creator of Fragrance Passion Blog
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